Exponentially Improving your Shopall Campaign Results

The most important way of improving the performance of your Shopall campaigns is including our Transaction Control System (TCS) in the order confirmation pages of your website.

It is worth bearing in mind that the TCS mechanism does not inform us of every sale generated by your online shop, but only those directly originated by Shopall so it does not threaten your confidentiality in any way.

The TCS provides us with valuable information regarding how Shopall users make their decisions. This information is stored and carefully analyzed so that we can optimize the presence of each of our Advertisers in real time therefore drastically improving the return on their investment and overall profitability.

By gathering the information provided by the TCS mechanism Shopall understands which of your products are being sold, in which sites of our network they are being sold, in what positions and to what audience. With this information, we can act accordingly to improve your performance by positioning your products in the most effective spots.

Shopall Merchants and Advertisers that have already implemented the TCS mechanism on their websites have witnessed significant improvements in sales as their products are displayed only in those sites where we know they have the highest probability of being sold.

If you have not yet implemented the TCS in your website, we strongly encourage you to do so as soon as possible and you will notice an improvement in your performance. TCS installation is a simple process which can be easily done.

Please contact your Shopall Account representative for more information on installing the TCS, and how it can benefit your business.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Sources of Traffic and Profitability

One of the main value-added features of the Shopall network is precisely the quality of our traffic.

Merchants and online Advertisers seeking to maximize conversion rates and at the same time promote their brand throughout a wide network of sites and affiliate partnerships many times must chose between one or the other, and fulfilling both objectives at the same time is relatively uncommon. Certainly not all publishers, or affiliate networks, have the same quality traffic and often it is difficult to tell beforehand.

In order to guarantee the best possible traffic quality it is critical to control how and where Advertisers are appearing in each publisher site, and have a direct relationship with each of these traffic sources for maximum control. Shopall displays your products and services through proprietary codes inserted in thousands of quality websites with which we have a direct relationship (managed publishers), allowing us to monitor each of our sources of traffic directly and offer the best results for Advertisers.

Advertisers are increasingly advanced in analyzing traffic sources and calculating the return on their investment, and when deciding where to invest it is important to determine whether or not there is full control over the publisher base.

Developing proprietary technology is not devoid of risk; but not doing so puts you at the mercy of third-party ad networks – often blind networks – that do not allow you to differentiate and limits your reaction time if results are inadequate.

In Shopall we invest heavily on technological development that allows us to be extremely competitive in the publisher network market, offering only the best return for your advertising spending.

If you have an online business and you wish to increase your sales and promote your brand, please do not hesitate to contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Post-click Marketing

When we review the range of services offered by Shopall to our Advertisers, we tend to place extra emphasis on what we like to call "post-click marketing".

Post-click marketing refers to what the Advertiser can do to extract the maximum value from each paid click in order to generate recurring business from that customer in the future. In other words, thinking not only about direct clickthrough and conversion rates but also factoring in future activity.

The direct relationship between our online Advertisers and the end-users really begins after the click has been generated from a Shopall Network site. Therefore, Shopall Advertisers are encouraged to analyze carefully everything that happens after that click; product conversions, category conversions etc… This feedback is critical to optimize the Advertiser’s campaigns and streamlining overall navigation experience.

A number of Advertisers understand post-click marketing as an analysis of direct conversion rates generated through the Advertiser’s landing page as a result of that sponsored click. At Shopall we go a little bit further, and we believe that we must consider the end-user’s activity beyond that click.

Usually Advertiser landing pages have a common structure that may be effective for most end-users, but they may also be quite repetitive and monotonous. The layout, design and overall sensations transmitted to end-users after the click is really an outstanding opportunity to position our brand and generate repeat business in the future. It is understandable that the main priority is to convert that click into a sale, but that click is also an outstanding opportunity to generate a more long-term relationship with that consumer.

Videos, flash, interactive widgets, social networking… All of these can contribute to capturing that user who has generated a click towards your landing-page, generating not only one conversion now but also many more in the future.

In essence, post-click numerical analysis is critical but we invite our Advertisers to think beyond that and actually try to influence that end-user once we have managed to attract them to our website.

Thanks for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

2008 Christmas season and new Transaction Control System

Dear Advertiser,

The 2008 Christmas season has already begun!

Shopall has worked hard throughout the year to maximize sales for our Advertisers, and one of our most significant recent developments is the TCS or Transaction Control System (formerly ROI).

Over the past few years, we have been tracking consumer behavior throughout our vast network very carefully and analyzing conversion rates for our Advertisers under different circumstances. As a result, we have redone many of our algorithms to take this data into account and optimize advertising campaigns automatically to maximize return on investment.

In effect, advertisers that implement the new TCS will see that their ads will appear heavily in those sites where conversion rates are likely to be higher, and not at all where our usage statistics suggest that sales are difficult to generate. This, which may sound simple and obvious, is extremely difficult to manage in real time when you have over 1.000 merchants and close to 4.000 publishers operating across 39 countries and attracting 42.5million unique users per month and 1.7 billion searches. We believe that we have radically improved our system, and we want our advertisers to reap the benefits.

If you have not yet implemented our TCS in the order confirmation page of your website, we strongly urge you to do it as soon as possible so that our system can optimize your presence throughout the Shopall Network and allow you to pay only for the traffic that is right for you.

Despite the current economic downturn, we are witnessing that electronic commerce offers a fundamental value to modern societies; it provides greater choice, more convenience and lower prices that benefit consumers. We hope that this Christmas season brings joy, hope and success to your business.

To receive more information, or assistance on how to implement the TCS on your site, please contact your Shopall Sales Executive at your earliest possible convenience and we will be happy to help.

Thank you for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

We manage your Online Ad Campaigns for free!

Product search engine marketing campaigns, Google AdWords campaigns, specific capaigns in highly targeted vertical sites, affíliate marketing, SEO, SEM…

We know only too well that there are lots of numbers to crunch, a lot of data to analyze and many decisions to be made in order to protect your investment in online marketing. Your online business already takes up most of your time, so it is highly unlikely that apart from this you will also be able to effectively and profitably manage your online marketing activities.

At Shopall we want to make life easier for our merchants, so that they can focus on optimizing their business and maximizing sales. We can take care of all the rest, for no additional cost whatsoever. Allow us to manage your online Google AdWords campaigns and we will extract the maximum profitability and maximize your ROI with our innovative and highly effective tools.

Please contact us if you wish to delegate part of your online marketing activities, so that we can make them more efficient and profitable.

Product search engine marketing campaigns, Google AdWords campaigns, specific capaigns in highly targeted vertical sites, affíliate marketing, SEO, SEM…

We know only too well that there are lots of numbers to crunch, a lot of data to analyze and many decisions to be made in order to protect your investment in online marketing. Your online business already takes up most of your time, so it is highly unlikely that apart from this you will also be able to effectively and profitably manage your online marketing activities.

At Shopall we want to make life easier for our merchants, so that they can focus on optimizing their business and maximizing sales. We can take care of all the rest, for no additional cost whatsoever. Allow us to manage your online Google AdWords campaigns and we will extract the maximum profitability and maximize your ROI with our innovative and highly effective tools.

Please contact us if you wish to delegate part of your online marketing activities, so that we can make them more efficient and profitable.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Branding on the Shopall Network

As we have explained in recent posts, positioning your brand on-line is critical to increasing your sales as it will generate confidence amongst potentially wary consumers. Conveying the image of your brand, and what you wish your brand to stand for, is therefore a necessary component in any long-term business strategy.

Independently of any special product offers that you might have, we have figured out that the best way of conveying your brand to thousands of potential buyers is through the use of graphical banner ads throughout the Shopall Network.

As opposed to our Product Window Ads, Graphical Banner Ads have the quality of standing out amongst other advertising elements in our platform, and they are especially appropriate to convey a particular brand. Given their comparatively larger size and dynamical features, banner ads can help communicate more complex messages to the consumer.

Currently you may chose three distinct graphical banner ads conforming to IAB standards which are:

- 728x90 Leaderboard (horizontal)
- 300x250 Medium Rectangle (square)
- 160x600 Wide Skyscraper (vertical)

Economically, the only thing that changes in the way we operate with these new formats is that billing is on a CPM basis as opposed to CPC.

If you would like to test these new graphical ad formats, contact your Shopall sales executive and take advantage of our promotional offers.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Business and Services Directory

Selling on-line without clearly communicating in a precise manner who is actually running the business can be extremely complicated. We know that transparency and credibility are critical to users when it comes to purchasing on-line.

On-line transactions are largely based on trust; a consumer is asked to give his or her personal and credit card information to an anonymous source with whom they are not interacting in person, in order to purchase something which they are not physically seeing either, and they must expect to receive the product several days later…

In order to solve the issue of trust and to help on-line businesses to maximize their sales, Shopall has developed the Businesses and Services Directory. This tab appears throughout all our shopping malls and they inform the user about your business so that they can decide before they buy.

All on-line retailers may register their business in this directory through the following link:

http://www.shopall.com/share-ht/bdc/index.php?lc=en_GB&ic=1113

We encourage you to contact your Shopall Account Executive for further information. Thanks for your attention!