As we have explained in recent posts, positioning your brand on-line is critical to increasing your sales as it will generate confidence amongst potentially wary consumers. Conveying the image of your brand, and what you wish your brand to stand for, is therefore a necessary component in any long-term business strategy.
Independently of any special product offers that you might have, we have figured out that the best way of conveying your brand to thousands of potential buyers is through the use of graphical banner ads throughout the Shopall Network.
As opposed to our Product Window Ads, Graphical Banner Ads have the quality of standing out amongst other advertising elements in our platform, and they are especially appropriate to convey a particular brand. Given their comparatively larger size and dynamical features, banner ads can help communicate more complex messages to the consumer.
Currently you may chose three distinct graphical banner ads conforming to IAB standards which are:
- 728x90 Leaderboard (horizontal)
- 300x250 Medium Rectangle (square)
- 160x600 Wide Skyscraper (vertical)
Economically, the only thing that changes in the way we operate with these new formats is that billing is on a CPM basis as opposed to CPC.
If you would like to test these new graphical ad formats, contact your Shopall sales executive and take advantage of our promotional offers.
The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04
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