Post-click Marketing

When we review the range of services offered by Shopall to our Advertisers, we tend to place extra emphasis on what we like to call "post-click marketing".

Post-click marketing refers to what the Advertiser can do to extract the maximum value from each paid click in order to generate recurring business from that customer in the future. In other words, thinking not only about direct clickthrough and conversion rates but also factoring in future activity.

The direct relationship between our online Advertisers and the end-users really begins after the click has been generated from a Shopall Network site. Therefore, Shopall Advertisers are encouraged to analyze carefully everything that happens after that click; product conversions, category conversions etc… This feedback is critical to optimize the Advertiser’s campaigns and streamlining overall navigation experience.

A number of Advertisers understand post-click marketing as an analysis of direct conversion rates generated through the Advertiser’s landing page as a result of that sponsored click. At Shopall we go a little bit further, and we believe that we must consider the end-user’s activity beyond that click.

Usually Advertiser landing pages have a common structure that may be effective for most end-users, but they may also be quite repetitive and monotonous. The layout, design and overall sensations transmitted to end-users after the click is really an outstanding opportunity to position our brand and generate repeat business in the future. It is understandable that the main priority is to convert that click into a sale, but that click is also an outstanding opportunity to generate a more long-term relationship with that consumer.

Videos, flash, interactive widgets, social networking… All of these can contribute to capturing that user who has generated a click towards your landing-page, generating not only one conversion now but also many more in the future.

In essence, post-click numerical analysis is critical but we invite our Advertisers to think beyond that and actually try to influence that end-user once we have managed to attract them to our website.

Thanks for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04