New Branding, New Referrer

As many of you know, both or brand and our corporate image changed in January 2008 to "Shopall".

As a result of this change, we are currently in the process of modifying the referrer parameter included in our Advertiser URLs from codigobarras=1 to shopall=1 .

This will be a gradual change expected to be completed by the end of May 2008. There is absolutely nothing that you need to do or implement, however please bear it into consideration when analysing your click logs so that you may accurately measure the sales and qualified leads generated through our platform.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Induced E-commerce or Driving Sales to your Shop

Did you know that Shopall is considered to be the product search engine generating the largest volume of off-line sales in Spain? This is what we call "induced E-commerce", or driving potential buyers from our sites to your shop.

In the Shopall platform, merchants have the possibility of including their off-line or highstreet contact details so that users can decide whether to purchase online or visit the retail outlet directly.

Through your Advertiser dashboard (currently "Campaign Management > Retail Outlets" although please check with us as this is subject to change) you will be able to include the exact address and contact details of each of your off-line shops. The information you will need to include is: Shop Name, Postal Code, Address, City, Country, State/Province if applicable and Contact Telephone Number.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

1-Click Product Publishing

Shopall and ComerciosOnLine have reached an agreement to make life easier for their merchants.

Every online shop managed by ComerciosOnLine will now include a simple button in the merchant dashboard that will automatically export the client's product catalogue into the Shopall platform. Simple, quick and effective.

If you have a shopping solution hosted on the ComerciosOnLine platform and you wish to increase your sales, export your catalogue with 1 simple click and Shopall will do the rest.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Earn more by selling overseas

If you have not yet translated your website into other languages, we highly recommend you to do so.

In our experience, advertisers that have translated their shops into other languages (Spanish, English, Portuguese, Italian, German or French) and have negotiated international postage & packaging fees with their shipping providers, have found it to be a wothwhile and profitable experience.

With a minimum investment, it is perfectly feasible to translate your website into several languages depending on those countries where you believe there might be a market for your products. Once you have done so, it is necessary to position your products in these new markets so that you can start generating new sales leads as soon as possible.

Shopall is an international company with global coverage that can help you position your products throughout Europe, Latin America and United States. We deliver qualified traffic to international advertisers, based on our proprietary Geo-IP tracking technology. This means that you will only pay for true local users interested in your products and not from random international clicks.

If you are interested in selling your products overseas and increasing your potential market size, please contact us so that we can help you sell more.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

What kind of advertising platform is Shopall?

Is Shopall a portal, a product search engine, a comparison shopping site, or a User Community? Where does Shopall obtain its qualified traffic to generate sales?

Many advertisers ask us these questions, and they are curious to know how we can deliver such a healthy return on their investment while generating such significant traffic volumes at the same time.

In Shopall, a very large proportion of our resources are invested in technology and Advertiser services. All of your suggestions are analysed and included in our product algorithms, so that we can display the right product to the right user at the right time and hence deliver an improved return on investment for our Advertisers over time.

Our traffic comes from two main sources which are (I) proprietary product search engines using the Shopall brand throughout the world such as Shopall.com, Shopall.es, Shopall.fr, Shopall.it, etc. and (II) from our network of partner sites that is made up of thousands of portals and media companies for whom we manage a white label shopping service (for example Terra Compras) and include relevant contextual product window ads within the site's content(for example, see the home page of LibertadDigital).

Shopall proprietary sites allow users to find the relevant information they need before making a final decision on what to buy and where to buy it, as well as exchanging views and opinions with other users. This way, the Shopall user has a simple and effective experience to make online shopping decisions easier.

Our traffic partner network is designed for strategically promoting our Advertisers' products throughout relevant sites where users may be particulary interested. These sites have signifcant quality traffic.

It is precisely a combination of both sources of traffic, as well as our groundbreaking technology that decides what to show to each user, that allows us to optimize results for our advertisers. Sometimes, we get questions of the sort "if I sell mobile phones, why are my products appearing in a portal foucusing on cars?" Our technology, in addition to interpreting and understanding the content of a given website, makes decisions according to real user behaviour. Sometimes, sales are generated through unexpected channels. Combining website content with user profiling and past search history, allows us to show the best products.

We look forward to continue hearing your comments so that we may continue to improve.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall - Finalist Top 100 European Startups 2008

Thank You!

We are pleased to announce that Shopall has been selected by Red Herring Magazine as one of the top 100 European startups in 2008.


Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures.

The 2008 winners will be unveiled and featured at Red Herring 100 Europe 2008. The CEOs and founders from the Red Herring 100 will present their winning technologies to an audience of leading entrepreneurs, financiers and corporate strategists in Malta on April 14-16.

We want to thank your support, comments and suggestions that help us improve on a daily basis.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

You focus on selling, let Shopall do the rest

One of the major features that differentiate us from our competitors is the product integration service that we offer online merchants so that they do not need to dedicate valuable resources in preparing their own data feed.

For a nominal monthly fee of 15 Euros, our team will integrate your entire product catalogue in the Shopall platform automatically. Shopall engineers will update the information at least once per week so that any changes in your product catalogue (prices, availability, descriptions etc.) are accurately reflected throughout Shopall network sites.

What are the key benefits of this service? First and foremost, speed and reliability together with our trademark flexibility (integration of just a few products, exclusion of certain product categories, integration of products exclusively within a given price range...)

This service, together with our characteristic customer service via phone and e-mail, further differentiates us from our competitors.

If you would like to learn more about our product integration service and how it can help you focus on the essentials of your business, please contact us.

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404