Is Shopall a portal, a product search engine, a comparison shopping site, or a User Community? Where does Shopall obtain its qualified traffic to generate sales?
Many advertisers ask us these questions, and they are curious to know how we can deliver such a healthy return on their investment while generating such significant traffic volumes at the same time.
In Shopall, a very large proportion of our resources are invested in technology and Advertiser services. All of your suggestions are analysed and included in our product algorithms, so that we can display the right product to the right user at the right time and hence deliver an improved return on investment for our Advertisers over time.
Our traffic comes from two main sources which are (I) proprietary product search engines using the Shopall brand throughout the world such as Shopall.com, Shopall.es, Shopall.fr, Shopall.it, etc. and (II) from our network of partner sites that is made up of thousands of portals and media companies for whom we manage a white label shopping service (for example Terra Compras) and include relevant contextual product window ads within the site's content(for example, see the home page of LibertadDigital).
Shopall proprietary sites allow users to find the relevant information they need before making a final decision on what to buy and where to buy it, as well as exchanging views and opinions with other users. This way, the Shopall user has a simple and effective experience to make online shopping decisions easier.
Our traffic partner network is designed for strategically promoting our Advertisers' products throughout relevant sites where users may be particulary interested. These sites have signifcant quality traffic.
It is precisely a combination of both sources of traffic, as well as our groundbreaking technology that decides what to show to each user, that allows us to optimize results for our advertisers. Sometimes, we get questions of the sort "if I sell mobile phones, why are my products appearing in a portal foucusing on cars?" Our technology, in addition to interpreting and understanding the content of a given website, makes decisions according to real user behaviour. Sometimes, sales are generated through unexpected channels. Combining website content with user profiling and past search history, allows us to show the best products.
We look forward to continue hearing your comments so that we may continue to improve.
The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04
No comments:
Post a Comment