Shopall Merchants

Exponentially Improving your Shopall Campaign Results

2009-04-22T07:18:00.001-07:00

The most important way of improving the performance of your Shopall campaigns is including our Transaction Control System (TCS) in the order confirmation pages of your website.

It is worth bearing in mind that the TCS mechanism does not inform us of every sale generated by your online shop, but only those directly originated by Shopall so it does not threaten your confidentiality in any way.

The TCS provides us with valuable information regarding how Shopall users make their decisions. This information is stored and carefully analyzed so that we can optimize the presence of each of our Advertisers in real time therefore drastically improving the return on their investment and overall profitability.

By gathering the information provided by the TCS mechanism Shopall understands which of your products are being sold, in which sites of our network they are being sold, in what positions and to what audience. With this information, we can act accordingly to improve your performance by positioning your products in the most effective spots.

Shopall Merchants and Advertisers that have already implemented the TCS mechanism on their websites have witnessed significant improvements in sales as their products are displayed only in those sites where we know they have the highest probability of being sold.

If you have not yet implemented the TCS in your website, we strongly encourage you to do so as soon as possible and you will notice an improvement in your performance. TCS installation is a simple process which can be easily done.

Please contact your Shopall Account representative for more information on installing the TCS, and how it can benefit your business.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Sources of Traffic and Profitability

2009-03-20T02:21:00.000-07:00

One of the main value-added features of the Shopall network is precisely the quality of our traffic.

Merchants and online Advertisers seeking to maximize conversion rates and at the same time promote their brand throughout a wide network of sites and affiliate partnerships many times must chose between one or the other, and fulfilling both objectives at the same time is relatively uncommon. Certainly not all publishers, or affiliate networks, have the same quality traffic and often it is difficult to tell beforehand.

In order to guarantee the best possible traffic quality it is critical to control how and where Advertisers are appearing in each publisher site, and have a direct relationship with each of these traffic sources for maximum control. Shopall displays your products and services through proprietary codes inserted in thousands of quality websites with which we have a direct relationship (managed publishers), allowing us to monitor each of our sources of traffic directly and offer the best results for Advertisers.

Advertisers are increasingly advanced in analyzing traffic sources and calculating the return on their investment, and when deciding where to invest it is important to determine whether or not there is full control over the publisher base.

Developing proprietary technology is not devoid of risk; but not doing so puts you at the mercy of third-party ad networks – often blind networks – that do not allow you to differentiate and limits your reaction time if results are inadequate.

In Shopall we invest heavily on technological development that allows us to be extremely competitive in the publisher network market, offering only the best return for your advertising spending.

If you have an online business and you wish to increase your sales and promote your brand, please do not hesitate to contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Post-click Marketing

2009-03-20T02:07:00.000-07:00

When we review the range of services offered by Shopall to our Advertisers, we tend to place extra emphasis on what we like to call "post-click marketing".

Post-click marketing refers to what the Advertiser can do to extract the maximum value from each paid click in order to generate recurring business from that customer in the future. In other words, thinking not only about direct clickthrough and conversion rates but also factoring in future activity.

The direct relationship between our online Advertisers and the end-users really begins after the click has been generated from a Shopall Network site. Therefore, Shopall Advertisers are encouraged to analyze carefully everything that happens after that click; product conversions, category conversions etc… This feedback is critical to optimize the Advertiser’s campaigns and streamlining overall navigation experience.

A number of Advertisers understand post-click marketing as an analysis of direct conversion rates generated through the Advertiser’s landing page as a result of that sponsored click. At Shopall we go a little bit further, and we believe that we must consider the end-user’s activity beyond that click.

Usually Advertiser landing pages have a common structure that may be effective for most end-users, but they may also be quite repetitive and monotonous. The layout, design and overall sensations transmitted to end-users after the click is really an outstanding opportunity to position our brand and generate repeat business in the future. It is understandable that the main priority is to convert that click into a sale, but that click is also an outstanding opportunity to generate a more long-term relationship with that consumer.

Videos, flash, interactive widgets, social networking… All of these can contribute to capturing that user who has generated a click towards your landing-page, generating not only one conversion now but also many more in the future.

In essence, post-click numerical analysis is critical but we invite our Advertisers to think beyond that and actually try to influence that end-user once we have managed to attract them to our website.

Thanks for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

2008 Christmas season and new Transaction Control System

2008-11-21T02:03:00.000-08:00

Dear Advertiser,

The 2008 Christmas season has already begun!

Shopall has worked hard throughout the year to maximize sales for our Advertisers, and one of our most significant recent developments is the TCS or Transaction Control System (formerly ROI).

Over the past few years, we have been tracking consumer behavior throughout our vast network very carefully and analyzing conversion rates for our Advertisers under different circumstances. As a result, we have redone many of our algorithms to take this data into account and optimize advertising campaigns automatically to maximize return on investment.

In effect, advertisers that implement the new TCS will see that their ads will appear heavily in those sites where conversion rates are likely to be higher, and not at all where our usage statistics suggest that sales are difficult to generate. This, which may sound simple and obvious, is extremely difficult to manage in real time when you have over 1.000 merchants and close to 4.000 publishers operating across 39 countries and attracting 42.5million unique users per month and 1.7 billion searches. We believe that we have radically improved our system, and we want our advertisers to reap the benefits.

If you have not yet implemented our TCS in the order confirmation page of your website, we strongly urge you to do it as soon as possible so that our system can optimize your presence throughout the Shopall Network and allow you to pay only for the traffic that is right for you.

Despite the current economic downturn, we are witnessing that electronic commerce offers a fundamental value to modern societies; it provides greater choice, more convenience and lower prices that benefit consumers. We hope that this Christmas season brings joy, hope and success to your business.

To receive more information, or assistance on how to implement the TCS on your site, please contact your Shopall Sales Executive at your earliest possible convenience and we will be happy to help.

Thank you for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

We manage your Online Ad Campaigns for free!

2008-10-22T09:59:00.001-07:00

Product search engine marketing campaigns, Google AdWords campaigns, specific capaigns in highly targeted vertical sites, affíliate marketing, SEO, SEM…

We know only too well that there are lots of numbers to crunch, a lot of data to analyze and many decisions to be made in order to protect your investment in online marketing. Your online business already takes up most of your time, so it is highly unlikely that apart from this you will also be able to effectively and profitably manage your online marketing activities.

At Shopall we want to make life easier for our merchants, so that they can focus on optimizing their business and maximizing sales. We can take care of all the rest, for no additional cost whatsoever. Allow us to manage your online Google AdWords campaigns and we will extract the maximum profitability and maximize your ROI with our innovative and highly effective tools.

Please contact us if you wish to delegate part of your online marketing activities, so that we can make them more efficient and profitable.

Product search engine marketing campaigns, Google AdWords campaigns, specific capaigns in highly targeted vertical sites, affíliate marketing, SEO, SEM…

We know only too well that there are lots of numbers to crunch, a lot of data to analyze and many decisions to be made in order to protect your investment in online marketing. Your online business already takes up most of your time, so it is highly unlikely that apart from this you will also be able to effectively and profitably manage your online marketing activities.

At Shopall we want to make life easier for our merchants, so that they can focus on optimizing their business and maximizing sales. We can take care of all the rest, for no additional cost whatsoever. Allow us to manage your online Google AdWords campaigns and we will extract the maximum profitability and maximize your ROI with our innovative and highly effective tools.

Please contact us if you wish to delegate part of your online marketing activities, so that we can make them more efficient and profitable.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Branding on the Shopall Network

2008-10-01T01:58:00.000-07:00

As we have explained in recent posts, positioning your brand on-line is critical to increasing your sales as it will generate confidence amongst potentially wary consumers. Conveying the image of your brand, and what you wish your brand to stand for, is therefore a necessary component in any long-term business strategy.

Independently of any special product offers that you might have, we have figured out that the best way of conveying your brand to thousands of potential buyers is through the use of graphical banner ads throughout the Shopall Network.

As opposed to our Product Window Ads, Graphical Banner Ads have the quality of standing out amongst other advertising elements in our platform, and they are especially appropriate to convey a particular brand. Given their comparatively larger size and dynamical features, banner ads can help communicate more complex messages to the consumer.

Currently you may chose three distinct graphical banner ads conforming to IAB standards which are:

- 728x90 Leaderboard (horizontal)
- 300x250 Medium Rectangle (square)
- 160x600 Wide Skyscraper (vertical)

Economically, the only thing that changes in the way we operate with these new formats is that billing is on a CPM basis as opposed to CPC.

If you would like to test these new graphical ad formats, contact your Shopall sales executive and take advantage of our promotional offers.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Business and Services Directory

2008-09-19T02:11:00.000-07:00

Selling on-line without clearly communicating in a precise manner who is actually running the business can be extremely complicated. We know that transparency and credibility are critical to users when it comes to purchasing on-line.

On-line transactions are largely based on trust; a consumer is asked to give his or her personal and credit card information to an anonymous source with whom they are not interacting in person, in order to purchase something which they are not physically seeing either, and they must expect to receive the product several days later…

In order to solve the issue of trust and to help on-line businesses to maximize their sales, Shopall has developed the Businesses and Services Directory. This tab appears throughout all our shopping malls and they inform the user about your business so that they can decide before they buy.

All on-line retailers may register their business in this directory through the following link:

http://www.shopall.com/share-ht/bdc/index.php?lc=en_GB&ic=1113

We encourage you to contact your Shopall Account Executive for further information. Thanks for your attention!

Establish a Daily Ad Budget

2008-09-10T02:58:00.000-07:00

Our Advertisers generally agree that the best way to obtain a good return on their investment in Shopall is to maintain their campaign online every day of the month. This way, if a user finds a product which interests them, that product will still be online if they come back to purchase it some other day.

Until very recently some Advertisers saw how their monthly budgets were depleted before the end of the month and their campaigns were disconnected, with the resulting negative impact on their sales for that month.

That is why we have extended our platform to incorporate daily budgets, ensuring that your campaign will be online throughout the whole month. The system will optimize the daily click consumption amongst those products generating highest sales, which will benefit everyone.

A few of our Advertisers who have had the chance to try out this new system are obtaining very good results! If you would like more information on how to establish a daily advertising budget with Shopall, please feel free to contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Contextual Product Ads

2008-07-08T02:41:00.000-07:00

Shopall is continuously optimising its contextual advertising technology and algorithms, with the objective of maximising the return on investment of our advertisers.

We combine semantic contextualisation algorithms with consumer behavioural patterns, among other factors, to display relevant products to each user with every impression we serve. Our aim is not only to attract that consumer's attention, but also to maximise the chances of generating a transaction for our advertiser.

This means that on certain occasions our contextual ad system might display ads that are apparently not directly related to the website's content, however they might be very much related to that particular user's profile.

In order to extract the maximum benefits from this technology, it is best to have a large product product catalogue so as to maximise your exposure throughout our network.

If you have an online shop and would like to increase your sales in a profitable way, please contact us.

Thank you for your continued support.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

The Shopall Technology

2008-06-30T00:53:00.000-07:00

Shopall Technology is 100% proprietary. It has been entirely developed, refined and fine-tuned in house over the past 7 years by our team of highly qualified engineers.

Our technology sets us apart from other players and this drive for innovation is one of the core values which allows us to compete in a complex, international and highly sophisticated market environment.

We firmly believe that our superior technology allows us to offer advertisers the highest market standards, creative solutions and outstanding services to maximise the return of their online advertising investment. Similarly, affiliates and end-users also benefit from our pursuit of technological innovation.

This technological edge allows us to serve over 1 billion product offers per month worldwide, and has made us one of the leading complements to Google Ads for both publishers and advertisers in many countries.

Thank you for your continued support.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Tips To Increase Your Sales Ratio

2008-06-19T04:10:00.000-07:00

We would like to offer you 10 general tips that might help boost your site's sales, as well as improving the conversion ratios of our own traffic. Please note that these suggestions are not in order of importance but that together they can really make a difference.

1. Product URL. It is very important that each product has an independent page, with its own URL including the product name, brand and model. This will allow search engines - including our own - to index your products better and quicker .

2. Keywords. The words included within the title tag of your website, and specifically within each product page, will be indexed by generic search engines and related to your on-line shop. It is a critical elemento of SEO strategy.

3. Buttons. Terms such as "Add", "Buy" or "Add to Cart" can be confusing for some users and are a common sources of doubt amongst consumers. It is generally accepted that using a clear, simple and fully descriptive nomenclature for your site's buttons works best.

4. Suggestions, FAQs and Testimonials. Consumer confidence in your site will increase significantly if your site includes a section where common doubts, frequently asked questions and customer testimonials are published for reference to future buyers.

5. Speciall Offers. Periodic offers at significant discouts, sales, financing or free shipping are excellent claims that can help attract consumers.

6. Stocks & Availability. Users will be more inclined to make a purchase if there is product availability and immediate shipping. Of course, if this is not the case the consumer should be informed before making their order.

7. Company Information and Policies. Information about your company as well as terms and conditions, returns, payment options etc... should be featured in a prominent place within your website. The absence of this is cause for discomfort.

8. Visual Impact. Avoid saturating the user as he or she is advancing through the sales process. Once the shopping cart has been filled and the customer is ready to check-out, it is best to avoid any distractions.

9. Product Descriptions. A precise and attractive product description - including technical information where necessary - is critical to maximising sales. Describe the product itself, but also possible users, advantages...

10. User Identification. Do not make future buyers register (and lose valuable shopping time) if they are going to have to fill in their personal information upon check-out again. Make use of the information buyers provide when checking-out for future sales.

We hope these tips are of use!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

A Fast, Intuitive and Effective Product Search Engine

2008-06-12T07:53:00.000-07:00

One of our key objectives at Shopall is to provide users with a fast, easy to use and effective product search tool. To this end, we have always maintained a minimalist design that allows consumers to find prceisely what they are looking for and minimize distractions.

We believe that in doing so, we are also maximizing conversion rates for our advertisers. If we are capable of delivering all the information that the user needs to make a purchase decision, and then redirect him to the appropriate website where the product or service can be purchased, we will be enhancing value for our advertisers.

This is our goal: to be quick, intuitive and effective.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall Product Data Feed Tutorial & Specifications

2008-06-05T04:26:00.000-07:00

Here is an example of a typical product data feed with the required fields:

[Feed]

[Product]

[Ref]4096[/Ref]

[Category]Mobile Phones[/Category]

[NAME]Mobile Phone[/NAME]

[BRAND]Nokia[/BRAND]

[MODEL]N95[/MODEL]

[DESCRIPTION]Combines the positive features of a few top-models and it is a multi-functional device with standard size. For its design, the slider form-factor of the N80 has been borrowed along with with some features of the N73.[/DESCRIPTION]

[PRICE]465,50[/PRICE]

[POSTAGE]-1[/POSTAGE]

[DELIVERY]72[/DELIVERY]

[URL]http://www.website.com/mobile_phones/Nokia/N95.html[/URL]

[IMAGE_URL] http://www.website.com/images/mobile_phones/Nokia/N95.jpg[/IMAGEN_URL]

[/Product]

[Product]

[/Product]

[/Feed]

Below you will find a more detailed explanation of each of the product data feed fields:

[Feed][/Feed]

All product fields are included between the [Feed] and [/Feed] tags. Our product data feeds do not have a maximum number of entries, so you can submit as many products as you wish to promote. More products will give you enhanced visibility throughout our network, however bear in mind that larger product feeds can take slightly more time to update and include in our platform.

[Product] [/Product]

Each product in the feed must contain at least the fields indicated in the example above, with different products separated by the [Product] and [/Product] tags.

[Ref][/Ref]

This is field indicates your internal reference for a given product, and it does not appear online. It is alphanumerical, with no spaces, and a maximum of 20 characters.

[Category][/Category]

This field corresponds to the most logical product category, preferably following our own product category tree to avoid normalisation. Categories cannot be brands but instead must refer to the generic product classification (for example, “mobile phones” or “dishwashers”).

[NAME][/NAME]

The product name or title must be as generic, short and precise as possible as it will be one of the major fields used when matching user searches with our product results. It is alphanumerical, with a maximum of 75 characters. In most cases, the product Name and Category will be very similar as they both inform users about the nature of the product.

[BRAND][/BRAND]

This field refers to the product brand or manufacturer.

[MODEL][/MODEL]

This field complements the Name and Brand parameters, and it refers to the precise model of the product as defined by its manufacturer. In those cases where there is no apparent model, for example where the merchant manufacturers the product directly, it is always useful to include a descriptive element in this field:

Category: Olive Oil

Name: Olive Oil

Brand: Merchant Name if products manufactured directly (can be left blank)

Model: Parsley Essence

[DESCRIPTION][/DESCRIPTION]

A product description may include a brief summary or technical specifications. . It is an alphanumerical field, with a maximum of 255 characters.

[PRICE][/PRICE]

It should be the final price that the consumer will pay for the product, excluding shipping costs but including VAT. It is important that the price coincides with what the user will find on your website. There are two options for this field:

-Numerical – With two decimal places separated by a comma. It is important to exclude any other decimal delimiters such as thousands delimiters.

-If the price depends on factors such as seasonality, quantity ordered, weight etc... include “-1”.

If the price is 00,00, it will automatically appear online as “Free”.

[POSTAGE][/POSTAGE]

This field refers to average postage & packaging costs that the user will need to pay for product delivery. It works similar to the PRICE field and there are two options:

-Numerical – With two decimal places separated by a comma. It is important to exclude any other decimal delimiters such as thousands delimiters.

-If the price depends on factors such as seasonality, quantity ordered, weight etc... include “-1”.

This field may be left blank, in which case “Please Check” or similar text will appear online.

[DELIVERY][/DELIVERY]

Expected delivery time in hours. This field may also be left blank, in which case “Please Check” or similar text will appear online.

[URL][/URL]

This is the final destination URL for the product on the merchant’s website. The URL cannot include pipelines “|” and has a maximum of length of 800 characters.

[IMAGE_URL][/IMAGE_URL]

URL on merchants website where the product image is hosted. If there is no product image available, this field must be left blank.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall Product Data Feeds

2008-06-05T02:18:00.000-07:00

One of our main priorities at Shopall is to maximise the profitability of your advertising campaigns on our network.

This is achieved not only through our proprietary technology and personalised monitoring of your investment, but also by reducing the amount of work that advertisers need to do in order to include their products in our network. Our advertisers need not be technical experts; they need to concentrate on running their business, and we can take care of all the technical issues for them.

However, there are certain advertisers and online merchants that do have the resources and the inclination to prepare their own product data feeds. In these cases, it is essential that you follow our guidelines so as to guarantee that all the information you wish to display on our network is correctly delivered and updated.

In our next post, we will cover how to prepare an XML product data feed in a quick and efficient manner so as to maximise your sales through the Shopall Network.

Thank you for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall & Vox66 Strategic Agreement

2008-05-29T03:05:00.000-07:00

Shopall and Vox66 have announced an agreement by which online shops created through the Vox66 platform may increase their sales by listing their products in the Shopall Network.

If you have a Vox66 shop and would like to learn more about increasing your sales through the Shopall Network, please feel free to contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Product Category Sponsorship

2008-05-22T01:01:00.000-07:00

If you would like consumers to associate your brand to a given category or sector, Shopall offers you the possibility of sponsoring a product category throughout its network of shopping engines.

Sponsored Categories are an effective way of associating your brand to a given category, effectively communicating a clear message to potential consumers. For example, if you decided to sponsor a category within "Computer Hardware", your brand would be prominently featured as a stand-alone subcategory within the much wider selection. It would be analagous to having a "product corner" in an offline retail outlet effectively differentiating your products from others.

Sponsored Categories can be segmented by country, adapting your logo and message to different users throughout the world.

If you would like more information on sponsoring a Product Category, please feel free to contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall & Oxatis Strategic Agreement

2008-05-16T01:28:00.000-07:00

Shopall and Oxatis have announced an agreement by which online shops created through the Oxatis platform may increase their sales by listing their products in the Shopall Network. The objective of this agreement is to boost E-commerce revenues in the Spanish market.

The 4.000 online shops in the Oxatis platform will be able to promote their products throughout Shopall Network sites at a very special rate. With the press of a button, and without any programing knowledge whatsoever, the Oxatis shops will have their products listed with Shopall within hours.

By way of this agreement, both Shopall and Oxatis consolidate their leaderhip positions in their respective market segments.

If you would like to learn more about this agreement, please contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Include your shop & list your products in under 3 minutes!

2008-05-08T01:01:00.000-07:00

No waiting, no e-mails, no faxes... Whenever you want.

From now on, online merchants can benefit from our fully automated listing process that enables you to include your shop and your products throughout the Shopall Network in a matter of minutes and with no programming knowledge.

It's really simple:

1) Visit the Shopall Advertiser Form and carefully follow the instructions. Fill in the information required, and select the type of investment that best suits your objectives.

2) Check your inbox! You will shortly receive an e-mail message with your personal Login and Password information with which you will be able to manage the campaign and monitor its performance on a daily basis.

3) Our proprietary listing technology will automatically integrate and classify your products in our platform within a week. You will only need to indicate us the URL of your shop and our crawler will do all the integration and maintenance work for you.

4) Once your products have been integrated in the Shopall platform, we will carry out a number of quality control checks to ensure that all is correct (links, images, product categorisation...) so as to maximise the return on your investment.

Should you need any help, we make our very best efforts to answer al queries directed through comercios@shopall.es within 24 hours.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

New Branding, New Referrer

2008-04-30T07:45:00.000-07:00

As many of you know, both or brand and our corporate image changed in January 2008 to "Shopall".

As a result of this change, we are currently in the process of modifying the referrer parameter included in our Advertiser URLs from codigobarras=1 to shopall=1 .

This will be a gradual change expected to be completed by the end of May 2008. There is absolutely nothing that you need to do or implement, however please bear it into consideration when analysing your click logs so that you may accurately measure the sales and qualified leads generated through our platform.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Induced E-commerce or Driving Sales to your Shop

2008-04-28T07:44:00.000-07:00

Did you know that Shopall is considered to be the product search engine generating the largest volume of off-line sales in Spain? This is what we call "induced E-commerce", or driving potential buyers from our sites to your shop.

In the Shopall platform, merchants have the possibility of including their off-line or highstreet contact details so that users can decide whether to purchase online or visit the retail outlet directly.

Through your Advertiser dashboard (currently "Campaign Management > Retail Outlets" although please check with us as this is subject to change) you will be able to include the exact address and contact details of each of your off-line shops. The information you will need to include is: Shop Name, Postal Code, Address, City, Country, State/Province if applicable and Contact Telephone Number.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

1-Click Product Publishing

2008-04-23T01:22:00.000-07:00

Shopall and ComerciosOnLine have reached an agreement to make life easier for their merchants.

Every online shop managed by ComerciosOnLine will now include a simple button in the merchant dashboard that will automatically export the client's product catalogue into the Shopall platform. Simple, quick and effective.

If you have a shopping solution hosted on the ComerciosOnLine platform and you wish to increase your sales, export your catalogue with 1 simple click and Shopall will do the rest.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Earn more by selling overseas

2008-04-17T00:39:00.000-07:00

If you have not yet translated your website into other languages, we highly recommend you to do so.

In our experience, advertisers that have translated their shops into other languages (Spanish, English, Portuguese, Italian, German or French) and have negotiated international postage & packaging fees with their shipping providers, have found it to be a wothwhile and profitable experience.

With a minimum investment, it is perfectly feasible to translate your website into several languages depending on those countries where you believe there might be a market for your products. Once you have done so, it is necessary to position your products in these new markets so that you can start generating new sales leads as soon as possible.

Shopall is an international company with global coverage that can help you position your products throughout Europe, Latin America and United States. We deliver qualified traffic to international advertisers, based on our proprietary Geo-IP tracking technology. This means that you will only pay for true local users interested in your products and not from random international clicks.

If you are interested in selling your products overseas and increasing your potential market size, please contact us so that we can help you sell more.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

What kind of advertising platform is Shopall?

2008-04-10T08:58:00.000-07:00

Is Shopall a portal, a product search engine, a comparison shopping site, or a User Community? Where does Shopall obtain its qualified traffic to generate sales?

Many advertisers ask us these questions, and they are curious to know how we can deliver such a healthy return on their investment while generating such significant traffic volumes at the same time.

In Shopall, a very large proportion of our resources are invested in technology and Advertiser services. All of your suggestions are analysed and included in our product algorithms, so that we can display the right product to the right user at the right time and hence deliver an improved return on investment for our Advertisers over time.

Our traffic comes from two main sources which are (I) proprietary product search engines using the Shopall brand throughout the world such as Shopall.com, Shopall.es, Shopall.fr, Shopall.it, etc. and (II) from our network of partner sites that is made up of thousands of portals and media companies for whom we manage a white label shopping service (for example Terra Compras) and include relevant contextual product window ads within the site's content(for example, see the home page of LibertadDigital).

Shopall proprietary sites allow users to find the relevant information they need before making a final decision on what to buy and where to buy it, as well as exchanging views and opinions with other users. This way, the Shopall user has a simple and effective experience to make online shopping decisions easier.

Our traffic partner network is designed for strategically promoting our Advertisers' products throughout relevant sites where users may be particulary interested. These sites have signifcant quality traffic.

It is precisely a combination of both sources of traffic, as well as our groundbreaking technology that decides what to show to each user, that allows us to optimize results for our advertisers. Sometimes, we get questions of the sort "if I sell mobile phones, why are my products appearing in a portal foucusing on cars?" Our technology, in addition to interpreting and understanding the content of a given website, makes decisions according to real user behaviour. Sometimes, sales are generated through unexpected channels. Combining website content with user profiling and past search history, allows us to show the best products.

We look forward to continue hearing your comments so that we may continue to improve.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall - Finalist Top 100 European Startups 2008

2008-04-07T03:42:00.000-07:00

Thank You!

We are pleased to announce that Shopall has been selected by Red Herring Magazine as one of the top 100 European startups in 2008.

Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures.

The 2008 winners will be unveiled and featured at Red Herring 100 Europe 2008. The CEOs and founders from the Red Herring 100 will present their winning technologies to an audience of leading entrepreneurs, financiers and corporate strategists in Malta on April 14-16.

We want to thank your support, comments and suggestions that help us improve on a daily basis.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

You focus on selling, let Shopall do the rest

2008-04-02T00:59:00.000-07:00

One of the major features that differentiate us from our competitors is the product integration service that we offer online merchants so that they do not need to dedicate valuable resources in preparing their own data feed.

For a nominal monthly fee of 15 Euros, our team will integrate your entire product catalogue in the Shopall platform automatically. Shopall engineers will update the information at least once per week so that any changes in your product catalogue (prices, availability, descriptions etc.) are accurately reflected throughout Shopall network sites.

What are the key benefits of this service? First and foremost, speed and reliability together with our trademark flexibility (integration of just a few products, exclusion of certain product categories, integration of products exclusively within a given price range...)

This service, together with our characteristic customer service via phone and e-mail, further differentiates us from our competitors.

If you would like to learn more about our product integration service and how it can help you focus on the essentials of your business, please contact us.

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404

How can I promote some of my products more than others in Shopall?

2008-03-27T00:24:00.000-07:00

On several occasions, some of our long-time advertisers have expressed a strong interest in being able to promote some of their products more than others; some of the products may have a particularly attractive price, others might be new or trendy, some may yield the advertiser a greater profit margin per sale...

With this objective in mind, we have developed the Hyperdrive technology which is currently available through the advertiser dashboard. Hyperdrive is a simple and effective system which allows our advertisers to assign a differente CPC to each product in their Shopall catalogue.

By having the capability of assigning different CPCs to different products, those with a higher CPC will obtain a greater visibility within our network which in turn will tend to increase sales.

Through the Hyperdrive system, you will also be able to see the CPC which your competitors are paying for the same type of product.

A crucial element of the Hyperdrive system is that it will guarantee that above a give CPC your product will appear at the top of every search result hence offering the greatest visibility for your special product.

In order for advertisers to use our Hyperdrive system, it is first necessary to install the transaction tracking mechanism (ROI) discussed in an earlier post in order to have an accurate measurmente of the sales generated through this system.

Power is nothing without control : )

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404

Boost the return on your investment by tracking sales

2008-03-20T10:24:00.000-07:00

Monintoring the volume of sales generated through the Shopall network is necessary to understand what is profitable for our advertisers and what needs to be improved.

Shopall offers advertisers a transaction monitoring mechanism free of charge which we call ROI (Return on Investment), so that they can monitor and control the revenues generated through our network.

The implementation of this mechanism is extremely simple, as advertisers only need to insert a Javascript code in their order confirmation or registration confirmation pages. Please note that our Javascript code will only monitor the sales generated through our network, and your overall sales will not be visible to us.

By installing ROI, the sales generated through our network will be automatically reported in your advertiser dashboard so that you can compare investment and revenues on a daily basis.

Our ROI system registers the majority of transactions generated through our network, but although we keep a 30 day tracking cookie please bear in mind that there is a number of sales which we will not be able to register: namely those generated 30 days after the user has visited your site, those generated when the user has erased browser cookies, telephone sales etc. Therefore, sales reflected via ROI should be used as an indicator which will tend to underestimate the real transaction volume generated through us.

Finally, it is worth noting that our search engine algorithm will enhance the position of those products that are registering sales through ROI as opposed to those which are not.

Please feel free to contact us to learn more about ROI, and how it can help you maximise the return on your investment.

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404

Without IP Geotargeting, there is no return on investment

2008-03-14T10:15:00.000-07:00

Internet is a global phenomenon where geographical barriers cease to exist. Users are free to browse websites worldwide, independent of their location.

However, E-commerce is often considered to be a local phenomenon as online merchants may be unable or unwilling to ship their products internationally.

Shopall offers advertisers a strict IP Geotargeting filter so that you will only be charged for clicks generated in those countries which you decide. We firmly believe that without IP filtering technology such as the one we operate for our advertisers, it is complicated to maximise the return on your investment.

Shopall is the most profitable product search engine for many of our advertisers because of our reach and our technology. By filtering IP addresses geographically, we guarantee that our advertisers will only pay for quality local traffic.

Contact us if you would like to learn more about how we can maximise your online revenues.

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404

Reach your target audience in branding campaigns

2008-03-11T10:07:00.000-07:00

From now on, Shopall advertisers will be able to run branding campaigns to promote their products using traditional Ad formats throughout Shopall network sites.

Approximately 90% of our users purchase online on a regular basis, making them a valuable target to promote your products and services.

Currently, we are offering 728x90 and 234x90 ad space on a CPM basis.

If you are interested in reaching a highly qualified user base, millions of consumers at the very moment when they are making their purchasing decisions, please contact us so that we can discuss the objectives of your campaign and plan accordingly.

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404

Welcome to the Shopall Advertisers Blog

2008-02-28T10:14:00.000-08:00

Currently, over 1,200 advertisers worldwide rely on Shopall to strengthen their online businesses and maximise their sales.

We would like this blog to be a meeting point - as well as a learning point - for all of us. Through this blog we will inform our advertisers about new features and enhancements, we will respond to frequently asked questions and we will present case studies and suggestions to help you achieve the highest possible return on your investment with us.

We hope you visit us regularly, and look forward to hearing your comments and suggestions!

The Shopall Sales Team
comercios@shopall.com
Tel.+34932804404