Sources of Traffic and Profitability

One of the main value-added features of the Shopall network is precisely the quality of our traffic.

Merchants and online Advertisers seeking to maximize conversion rates and at the same time promote their brand throughout a wide network of sites and affiliate partnerships many times must chose between one or the other, and fulfilling both objectives at the same time is relatively uncommon. Certainly not all publishers, or affiliate networks, have the same quality traffic and often it is difficult to tell beforehand.

In order to guarantee the best possible traffic quality it is critical to control how and where Advertisers are appearing in each publisher site, and have a direct relationship with each of these traffic sources for maximum control. Shopall displays your products and services through proprietary codes inserted in thousands of quality websites with which we have a direct relationship (managed publishers), allowing us to monitor each of our sources of traffic directly and offer the best results for Advertisers.

Advertisers are increasingly advanced in analyzing traffic sources and calculating the return on their investment, and when deciding where to invest it is important to determine whether or not there is full control over the publisher base.

Developing proprietary technology is not devoid of risk; but not doing so puts you at the mercy of third-party ad networks – often blind networks – that do not allow you to differentiate and limits your reaction time if results are inadequate.

In Shopall we invest heavily on technological development that allows us to be extremely competitive in the publisher network market, offering only the best return for your advertising spending.

If you have an online business and you wish to increase your sales and promote your brand, please do not hesitate to contact us.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Post-click Marketing

When we review the range of services offered by Shopall to our Advertisers, we tend to place extra emphasis on what we like to call "post-click marketing".

Post-click marketing refers to what the Advertiser can do to extract the maximum value from each paid click in order to generate recurring business from that customer in the future. In other words, thinking not only about direct clickthrough and conversion rates but also factoring in future activity.

The direct relationship between our online Advertisers and the end-users really begins after the click has been generated from a Shopall Network site. Therefore, Shopall Advertisers are encouraged to analyze carefully everything that happens after that click; product conversions, category conversions etc… This feedback is critical to optimize the Advertiser’s campaigns and streamlining overall navigation experience.

A number of Advertisers understand post-click marketing as an analysis of direct conversion rates generated through the Advertiser’s landing page as a result of that sponsored click. At Shopall we go a little bit further, and we believe that we must consider the end-user’s activity beyond that click.

Usually Advertiser landing pages have a common structure that may be effective for most end-users, but they may also be quite repetitive and monotonous. The layout, design and overall sensations transmitted to end-users after the click is really an outstanding opportunity to position our brand and generate repeat business in the future. It is understandable that the main priority is to convert that click into a sale, but that click is also an outstanding opportunity to generate a more long-term relationship with that consumer.

Videos, flash, interactive widgets, social networking… All of these can contribute to capturing that user who has generated a click towards your landing-page, generating not only one conversion now but also many more in the future.

In essence, post-click numerical analysis is critical but we invite our Advertisers to think beyond that and actually try to influence that end-user once we have managed to attract them to our website.

Thanks for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04