The Shopall Technology

Shopall Technology is 100% proprietary. It has been entirely developed, refined and fine-tuned in house over the past 7 years by our team of highly qualified engineers.

Our technology sets us apart from other players and this drive for innovation is one of the core values which allows us to compete in a complex, international and highly sophisticated market environment.

We firmly believe that our superior technology allows us to offer advertisers the highest market standards, creative solutions and outstanding services to maximise the return of their online advertising investment. Similarly, affiliates and end-users also benefit from our pursuit of technological innovation.

This technological edge allows us to serve over 1 billion product offers per month worldwide, and has made us one of the leading complements to Google Ads for both publishers and advertisers in many countries.

Thank you for your continued support.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Tips To Increase Your Sales Ratio

We would like to offer you 10 general tips that might help boost your site's sales, as well as improving the conversion ratios of our own traffic. Please note that these suggestions are not in order of importance but that together they can really make a difference.

1. Product URL. It is very important that each product has an independent page, with its own URL including the product name, brand and model. This will allow search engines - including our own - to index your products better and quicker .

2. Keywords. The words included within the title tag of your website, and specifically within each product page, will be indexed by generic search engines and related to your on-line shop. It is a critical elemento of SEO strategy.

3. Buttons. Terms such as "Add", "Buy" or "Add to Cart" can be confusing for some users and are a common sources of doubt amongst consumers. It is generally accepted that using a clear, simple and fully descriptive nomenclature for your site's buttons works best.

4. Suggestions, FAQs and Testimonials. Consumer confidence in your site will increase significantly if your site includes a section where common doubts, frequently asked questions and customer testimonials are published for reference to future buyers.

5. Speciall Offers. Periodic offers at significant discouts, sales, financing or free shipping are excellent claims that can help attract consumers.

6. Stocks & Availability. Users will be more inclined to make a purchase if there is product availability and immediate shipping. Of course, if this is not the case the consumer should be informed before making their order.

7. Company Information and Policies. Information about your company as well as terms and conditions, returns, payment options etc... should be featured in a prominent place within your website. The absence of this is cause for discomfort.

8. Visual Impact. Avoid saturating the user as he or she is advancing through the sales process. Once the shopping cart has been filled and the customer is ready to check-out, it is best to avoid any distractions.

9. Product Descriptions. A precise and attractive product description - including technical information where necessary - is critical to maximising sales. Describe the product itself, but also possible users, advantages...

10. User Identification. Do not make future buyers register (and lose valuable shopping time) if they are going to have to fill in their personal information upon check-out again. Make use of the information buyers provide when checking-out for future sales.

We hope these tips are of use!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

A Fast, Intuitive and Effective Product Search Engine

One of our key objectives at Shopall is to provide users with a fast, easy to use and effective product search tool. To this end, we have always maintained a minimalist design that allows consumers to find prceisely what they are looking for and minimize distractions.

We believe that in doing so, we are also maximizing conversion rates for our advertisers. If we are capable of delivering all the information that the user needs to make a purchase decision, and then redirect him to the appropriate website where the product or service can be purchased, we will be enhancing value for our advertisers.

This is our goal: to be quick, intuitive and effective.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall Product Data Feed Tutorial & Specifications

Here is an example of a typical product data feed with the required fields:

[Feed]

[Product]

[Ref]4096[/Ref]

[Category]Mobile Phones[/Category]

[NAME]Mobile Phone[/NAME]

[BRAND]Nokia[/BRAND]

[MODEL]N95[/MODEL]

[DESCRIPTION]Combines the positive features of a few top-models and it is a multi-functional device with standard size. For its design, the slider form-factor of the N80 has been borrowed along with with some features of the N73.[/DESCRIPTION]

[PRICE]465,50[/PRICE]

[POSTAGE]-1[/POSTAGE]

[DELIVERY]72[/DELIVERY]

[URL]http://www.website.com/mobile_phones/Nokia/N95.html[/URL]

[IMAGE_URL] http://www.website.com/images/mobile_phones/Nokia/N95.jpg[/IMAGEN_URL]

[/Product]

[Product]

.

.

.

.

[/Product]

[/Feed]

Below you will find a more detailed explanation of each of the product data feed fields:

[Feed][/Feed]

All product fields are included between the [Feed] and [/Feed] tags. Our product data feeds do not have a maximum number of entries, so you can submit as many products as you wish to promote. More products will give you enhanced visibility throughout our network, however bear in mind that larger product feeds can take slightly more time to update and include in our platform.

[Product] [/Product]

Each product in the feed must contain at least the fields indicated in the example above, with different products separated by the [Product] and [/Product] tags.

[Ref][/Ref]

This is field indicates your internal reference for a given product, and it does not appear online. It is alphanumerical, with no spaces, and a maximum of 20 characters.

[Category][/Category]

This field corresponds to the most logical product category, preferably following our own product category tree to avoid normalisation. Categories cannot be brands but instead must refer to the generic product classification (for example, “mobile phones” or “dishwashers”).

[NAME][/NAME]

The product name or title must be as generic, short and precise as possible as it will be one of the major fields used when matching user searches with our product results. It is alphanumerical, with a maximum of 75 characters. In most cases, the product Name and Category will be very similar as they both inform users about the nature of the product.

[BRAND][/BRAND]

This field refers to the product brand or manufacturer.

[MODEL][/MODEL]

This field complements the Name and Brand parameters, and it refers to the precise model of the product as defined by its manufacturer. In those cases where there is no apparent model, for example where the merchant manufacturers the product directly, it is always useful to include a descriptive element in this field:

Category: Olive Oil

Name: Olive Oil

Brand: Merchant Name if products manufactured directly (can be left blank)

Model: Parsley Essence

[DESCRIPTION][/DESCRIPTION]

A product description may include a brief summary or technical specifications. . It is an alphanumerical field, with a maximum of 255 characters.

[PRICE][/PRICE]

It should be the final price that the consumer will pay for the product, excluding shipping costs but including VAT. It is important that the price coincides with what the user will find on your website. There are two options for this field:

-Numerical – With two decimal places separated by a comma. It is important to exclude any other decimal delimiters such as thousands delimiters.

-If the price depends on factors such as seasonality, quantity ordered, weight etc... include “-1”.

If the price is 00,00, it will automatically appear online as “Free”.

[POSTAGE][/POSTAGE]

This field refers to average postage & packaging costs that the user will need to pay for product delivery. It works similar to the PRICE field and there are two options:

-Numerical – With two decimal places separated by a comma. It is important to exclude any other decimal delimiters such as thousands delimiters.

-If the price depends on factors such as seasonality, quantity ordered, weight etc... include “-1”.

This field may be left blank, in which case “Please Check” or similar text will appear online.

[DELIVERY][/DELIVERY]

Expected delivery time in hours. This field may also be left blank, in which case “Please Check” or similar text will appear online.

[URL][/URL]

This is the final destination URL for the product on the merchant’s website. The URL cannot include pipelines “|” and has a maximum of length of 800 characters.

[IMAGE_URL][/IMAGE_URL]

URL on merchants website where the product image is hosted. If there is no product image available, this field must be left blank.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04

Shopall Product Data Feeds

One of our main priorities at Shopall is to maximise the profitability of your advertising campaigns on our network.

This is achieved not only through our proprietary technology and personalised monitoring of your investment, but also by reducing the amount of work that advertisers need to do in order to include their products in our network. Our advertisers need not be technical experts; they need to concentrate on running their business, and we can take care of all the technical issues for them.

However, there are certain advertisers and online merchants that do have the resources and the inclination to prepare their own product data feeds. In these cases, it is essential that you follow our guidelines so as to guarantee that all the information you wish to display on our network is correctly delivered and updated.

In our next post, we will cover how to prepare an XML product data feed in a quick and efficient manner so as to maximise your sales through the Shopall Network.

Thank you for your attention!

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04