We would like to offer you 10 general tips that might help boost your site's sales, as well as improving the conversion ratios of our own traffic. Please note that these suggestions are not in order of importance but that together they can really make a difference.
1. Product URL. It is very important that each product has an independent page, with its own URL including the product name, brand and model. This will allow search engines - including our own - to index your products better and quicker .
2. Keywords. The words included within the title tag of your website, and specifically within each product page, will be indexed by generic search engines and related to your on-line shop. It is a critical elemento of SEO strategy.
3. Buttons. Terms such as "Add", "Buy" or "Add to Cart" can be confusing for some users and are a common sources of doubt amongst consumers. It is generally accepted that using a clear, simple and fully descriptive nomenclature for your site's buttons works best.
4. Suggestions, FAQs and Testimonials. Consumer confidence in your site will increase significantly if your site includes a section where common doubts, frequently asked questions and customer testimonials are published for reference to future buyers.
5. Speciall Offers. Periodic offers at significant discouts, sales, financing or free shipping are excellent claims that can help attract consumers.
6. Stocks & Availability. Users will be more inclined to make a purchase if there is product availability and immediate shipping. Of course, if this is not the case the consumer should be informed before making their order.
7. Company Information and Policies. Information about your company as well as terms and conditions, returns, payment options etc... should be featured in a prominent place within your website. The absence of this is cause for discomfort.
8. Visual Impact. Avoid saturating the user as he or she is advancing through the sales process. Once the shopping cart has been filled and the customer is ready to check-out, it is best to avoid any distractions.
9. Product Descriptions. A precise and attractive product description - including technical information where necessary - is critical to maximising sales. Describe the product itself, but also possible users, advantages...
10. User Identification. Do not make future buyers register (and lose valuable shopping time) if they are going to have to fill in their personal information upon check-out again. Make use of the information buyers provide when checking-out for future sales.
We hope these tips are of use!
The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04
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