Shopall Product Data Feed Tutorial & Specifications

Here is an example of a typical product data feed with the required fields:

[Feed]

[Product]

[Ref]4096[/Ref]

[Category]Mobile Phones[/Category]

[NAME]Mobile Phone[/NAME]

[BRAND]Nokia[/BRAND]

[MODEL]N95[/MODEL]

[DESCRIPTION]Combines the positive features of a few top-models and it is a multi-functional device with standard size. For its design, the slider form-factor of the N80 has been borrowed along with with some features of the N73.[/DESCRIPTION]

[PRICE]465,50[/PRICE]

[POSTAGE]-1[/POSTAGE]

[DELIVERY]72[/DELIVERY]

[URL]http://www.website.com/mobile_phones/Nokia/N95.html[/URL]

[IMAGE_URL] http://www.website.com/images/mobile_phones/Nokia/N95.jpg[/IMAGEN_URL]

[/Product]

[Product]

.

.

.

.

[/Product]

[/Feed]

Below you will find a more detailed explanation of each of the product data feed fields:

[Feed][/Feed]

All product fields are included between the [Feed] and [/Feed] tags. Our product data feeds do not have a maximum number of entries, so you can submit as many products as you wish to promote. More products will give you enhanced visibility throughout our network, however bear in mind that larger product feeds can take slightly more time to update and include in our platform.

[Product] [/Product]

Each product in the feed must contain at least the fields indicated in the example above, with different products separated by the [Product] and [/Product] tags.

[Ref][/Ref]

This is field indicates your internal reference for a given product, and it does not appear online. It is alphanumerical, with no spaces, and a maximum of 20 characters.

[Category][/Category]

This field corresponds to the most logical product category, preferably following our own product category tree to avoid normalisation. Categories cannot be brands but instead must refer to the generic product classification (for example, “mobile phones” or “dishwashers”).

[NAME][/NAME]

The product name or title must be as generic, short and precise as possible as it will be one of the major fields used when matching user searches with our product results. It is alphanumerical, with a maximum of 75 characters. In most cases, the product Name and Category will be very similar as they both inform users about the nature of the product.

[BRAND][/BRAND]

This field refers to the product brand or manufacturer.

[MODEL][/MODEL]

This field complements the Name and Brand parameters, and it refers to the precise model of the product as defined by its manufacturer. In those cases where there is no apparent model, for example where the merchant manufacturers the product directly, it is always useful to include a descriptive element in this field:

Category: Olive Oil

Name: Olive Oil

Brand: Merchant Name if products manufactured directly (can be left blank)

Model: Parsley Essence

[DESCRIPTION][/DESCRIPTION]

A product description may include a brief summary or technical specifications. . It is an alphanumerical field, with a maximum of 255 characters.

[PRICE][/PRICE]

It should be the final price that the consumer will pay for the product, excluding shipping costs but including VAT. It is important that the price coincides with what the user will find on your website. There are two options for this field:

-Numerical – With two decimal places separated by a comma. It is important to exclude any other decimal delimiters such as thousands delimiters.

-If the price depends on factors such as seasonality, quantity ordered, weight etc... include “-1”.

If the price is 00,00, it will automatically appear online as “Free”.

[POSTAGE][/POSTAGE]

This field refers to average postage & packaging costs that the user will need to pay for product delivery. It works similar to the PRICE field and there are two options:

-Numerical – With two decimal places separated by a comma. It is important to exclude any other decimal delimiters such as thousands delimiters.

-If the price depends on factors such as seasonality, quantity ordered, weight etc... include “-1”.

This field may be left blank, in which case “Please Check” or similar text will appear online.

[DELIVERY][/DELIVERY]

Expected delivery time in hours. This field may also be left blank, in which case “Please Check” or similar text will appear online.

[URL][/URL]

This is the final destination URL for the product on the merchant’s website. The URL cannot include pipelines “|” and has a maximum of length of 800 characters.

[IMAGE_URL][/IMAGE_URL]

URL on merchants website where the product image is hosted. If there is no product image available, this field must be left blank.

The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04